Leadership / Sports / World Magazine / April 12, 2014

The Lost Mission of the NCAA

From my most recent article at WolrdMag.com:

“The NCAA was founded in 1906 to protect young people from the dangerous and exploitive athletics practices of the time. Today, student-athlete health, safety and well-being remain among our top priorities.”

This is how the governing body for major college athletics, describes itself on its website. At Tuesday’s postgame press conference with several players from the University of Connecticut national champion women’s basketball team, the NCAA’s moderator incessantly referred to them as “student-athletes”—not “players,” not “ladies.”

It felt scripted, like she was instructed to use the phrase to convince viewers that these players arecollege students, not assets, not employees. It also felt disingenuous for anyone who is familiar with the NCAA and the major college sports industry.

While the NCAA might once have prioritized player safety and well-being, its primary function now is to make money and help universities do the same.

. . .

The image the NCAA presents simply does not match the reality it has created. It is a picture-perfect case of an organization that has lost its identity by losing sight of its mission.

. . .

Read the full article HERE.



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4 Comments

Apr 12, 2014

My daughter was a division one athlete, non revenue sport (distinction)

She put in 70 hours a week between athletics and academics.

I love college sports but I hate that people turn a blind eye to the reality of what actually happens.

Here’s the text of a paper that earned a North Carolina basketball player and A-

On the evening of December Rosa Parks decided that she was going to sit in the white people section on the bus in Montgomery, Alabama. During this time blacks had to give up there seats to whites when more whites got on the bus. Rosa Parks refused to give up her seat. Her and the bus driver began to talk and the conversation went like this. “Let me have those front seats” said the driver. She didn’t get up and told the driver that she was tired of giving her seat to white people. “I’m going to have you arrested,” said the driver. “You may do that,” Rosa Parks responded. Two white policemen came in and Rosa Parks asked them “why do you all push us around?” The police officer replied and said “I don’t know, but the law is the law and you’re under arrest.


    Apr 12, 2014

    If I had a larger word limit I would have drilled in on some if those issues. It’s pretty terrible.


Apr 12, 2014

As a Minnesota guy Barnabas you would be interested to find out why so many players in Wisconsin revenue sports are majoring in Agricultural Journalism. Not much difference in other high division one athletic majors but funny nonetheless.


Apr 12, 2014

I had no idea that was even a thing!



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